PRIVACY POLICY

Last Updated: October 14, 2026

This Privacy Policy describes how Fashionistaway (“Fashionistaway”, “we”, “us”, or “our”) collects, uses, stores, and discloses personal information when you visit Fashionistaway.com, purchase our products, use our services, communicate with us, or otherwise interact with our website and related services (collectively, the “Services”).

Fashionistaway uses Shopify to operate its online store and provide certain ecommerce functionality.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how we collect, use, and disclose personal information as described below.

This Privacy Policy should be read together with our Terms of Service and other policies published on Fashionistaway.com.

1. ABOUT FASHIONISTAWAY

Fashionistaway is a Hong Kong-based business specialising in authenticated preloved luxury goods and professional luxury leather care and restoration services.

We offer a curated selection of luxury handbags, wallets, footwear, clothing, small leather goods, jewellery, and accessories from established fashion houses.

Every luxury item offered for sale undergoes physical inspection and authentication by our in-house authenticators before being approved for sale.

Fashionistaway also provides professional luxury care and restoration services, which may include cleaning, repair, recolouring, restoration, and preservation of luxury leather goods.

We serve customers in Hong Kong and internationally through Fashionistaway.com and other authorised Fashionistaway sales channels.

2. PERSONAL INFORMATION WE COLLECT

When we use the term “personal information,” we mean information that identifies you or can reasonably be associated with you.

Depending on how you interact with Fashionistaway, we may collect or process the following categories of personal information:

Contact information, including your name, email address, telephone number, WhatsApp number, billing address, shipping address, and other contact details you provide.

Order and transaction information, including products purchased, order history, transaction amounts, payment status, shipping information, returns, exchanges, store credits, cancellations, and communications relating to transactions.

Payment information, including information necessary to process payments and payment confirmations. Complete payment card information is generally processed by our authorised payment providers rather than stored directly by Fashionistaway.

Account information, including your username, account preferences, saved information, and other details associated with your customer account.

Shopping activity, including products you view, save, add to your cart, purchase, return, or exchange.

Communications, including information you provide when contacting us by email, WhatsApp, website chat, social media, customer service channels, or other authorised communication methods.

Device and technical information, which may include your IP address, browser type, device information, network information, cookies, and similar identifiers.

Website usage information, including how you access, browse, and interact with Fashionistaway.com.

Restoration-service information, including photographs, videos, descriptions, condition information, quotations, correspondence, and other materials you voluntarily provide when requesting an assessment or restoration service.

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

• Directly from you when you place an order, create an account, communicate with us, request a service, subscribe to marketing communications, or otherwise provide information to us;
• Automatically when you access or use Fashionistaway.com, including through cookies and similar technologies;
• From Shopify and service providers that help us operate our business;
• From payment providers, shipping and fulfilment providers, marketing platforms, fraud-prevention services, and other authorised business partners; and
• From third parties where permitted by applicable law.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information for legitimate business purposes including:

Providing our Services

We use personal information to process orders, accept and verify payments, arrange delivery, provide customer support, administer customer accounts, process exchanges or store credits, and provide restoration and other requested services.

Order Fulfilment and Shipping

We use customer names, addresses, telephone numbers, email addresses, and other necessary information to arrange and manage delivery with our courier and logistics providers.

Customer Communication

We use contact information to respond to enquiries, provide order updates, communicate shipping and tracking information, provide service quotations, and address customer-service matters.

Authentication and Fraud Prevention

We may use transaction records, customer information, communications, and other relevant information to authenticate transactions, prevent fraud, investigate suspicious activity, protect our customers and business, and comply with applicable legal requirements.

Improving our Services

We may analyse how customers interact with our Website and Services to improve website functionality, product presentation, customer experience, security, and business operations.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to send promotional communications and provide or measure advertising relating to Fashionistaway products and services.

Legal and Regulatory Purposes

We may process information where necessary to comply with applicable laws, legal obligations, court orders, government requests, regulatory requirements, dispute resolution, or enforcement of our policies and agreements.

5. AUTHENTICATION

Authenticity is a core part of Fashionistaway's business.

Every luxury item offered for sale by Fashionistaway undergoes physical authentication by our in-house authenticators before being approved for sale.

Where appropriate, records relating to authentication, products, transactions, and associated communications may be retained for purposes including quality assurance, fraud prevention, dispute resolution, record keeping, and legal compliance.

6. LUXURY CARE AND RESTORATION SERVICES

Fashionistaway provides professional care and restoration services for luxury goods.

Customers requesting an assessment, quotation, or restoration service may voluntarily provide photographs, videos, descriptions, contact information, ownership information, and other details relating to their item.

We use this information to:

• Assess the condition of the item;
• Prepare quotations;
• Recommend appropriate services;
• Perform approved restoration work;
• Document the item's condition;
• Communicate with the customer; and
• Maintain appropriate service and transaction records.

7. PAYMENTS

Fashionistaway uses authorised third-party payment providers to process payments securely.

Payment methods available to customers are displayed during checkout and may vary depending on the customer's location, currency, device, and the payment methods currently supported by our ecommerce platform and payment providers.

Fashionistaway does not ordinarily store customers' complete payment card details. Payment information required to complete a transaction is processed securely by the applicable payment provider.

Payment providers may collect and process personal information necessary to authorise payments, prevent fraud, process transactions, handle payment disputes, and comply with applicable legal and regulatory requirements.

Payment providers process personal information in accordance with their own privacy policies and legal obligations.

8. FASHIONISTAWAY INSTALLMENT / LAYAWAY ARRANGEMENTS

Fashionistaway may offer an in-house installment or layaway arrangement for eligible purchases arranged directly with Fashionistaway.

Where a customer enters into an installment or layaway arrangement with us, we may process information necessary to administer the arrangement, including:

• Customer contact information;
• Purchase information;
• Payment amounts;
• Payment dates;
• Outstanding balances;
• Agreed payment terms;
• Communications; and
• Transaction records.

This information is used to administer the customer's agreed payment arrangement, maintain transaction records, communicate regarding payments, and manage the associated purchase.

Fashionistaway's installment or layaway arrangement is administered directly by Fashionistaway and is separate from the standard online checkout process.

9. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information where reasonably necessary to operate Fashionistaway and provide our Services.

Recipients may include:

Shopify, which provides our ecommerce platform and related technology.

Payment providers, where information is necessary to securely process, authorise, verify, or administer customer payments.

Courier and logistics providers, where information is required to deliver customer orders.

Technology and service providers, including providers assisting with website hosting, customer support, communications, analytics, security, cloud storage, fraud prevention, and business administration.

Marketing and advertising providers, where permitted by applicable law and subject to applicable privacy choices.

Professional advisers, including accountants, auditors, insurers, legal advisers, or other professional service providers where reasonably necessary.

Government, regulatory or law-enforcement authorities, where disclosure is required or permitted by applicable law.

We may also disclose information in connection with a merger, acquisition, restructuring, financing, sale of business assets, insolvency, or similar business transaction.

We do not disclose personal information for purposes unrelated to our legitimate business operations except with consent or where otherwise permitted or required by law.

10. SHOPIFY

Fashionistaway.com is powered by Shopify.

Shopify processes information about customers' access to and use of our online store to provide ecommerce functionality and related services.

Information submitted through Fashionistaway.com may therefore be transmitted to or processed by Shopify and authorised service providers, including providers located outside the country in which you reside.

Shopify may also process information for purposes described in its own privacy policies and in connection with features that Fashionistaway chooses to use.

Customers may review Shopify's consumer privacy information through Shopify's official privacy resources.

11. COOKIES AND SIMILAR TECHNOLOGIES

Fashionistaway.com and our service providers may use cookies, pixels, tags, and similar technologies to operate and secure our Website, remember customer preferences, understand website usage, measure performance, and provide advertising where permitted.

Certain cookies are necessary for the operation of the Website, while others may be used for analytics, personalisation, or advertising.

Where required by applicable law, customers may be provided with controls to manage optional cookies and related privacy preferences.

Browser settings may also allow users to block or delete certain cookies. Disabling certain cookies may affect some Website functionality.

12. MARKETING COMMUNICATIONS

Where permitted by applicable law, Fashionistaway may send customers information regarding products, services, new arrivals, promotions, events, or other marketing communications.

Customers may unsubscribe from promotional email communications at any time by using the unsubscribe option contained in the relevant email.

Unsubscribing from promotional communications does not prevent us from sending transactional or service-related communications, such as order confirmations, payment information, shipping updates, security notices, or responses to customer enquiries.

13. THIRD-PARTY WEBSITES AND SERVICES

Fashionistaway.com may contain links to third-party websites, social-media platforms, payment providers, or other external services.

Third-party websites and services operate independently from Fashionistaway and may collect and process information according to their own terms and privacy policies.

Fashionistaway is not responsible for the privacy, security, accuracy, or operation of third-party websites or services that we do not control.

Customers should review the applicable privacy policies before providing personal information to third parties.

14. INTERNATIONAL PROCESSING AND TRANSFERS

Because Fashionistaway serves international customers and uses global technology and service providers, personal information may be transferred to, stored in, or processed in jurisdictions other than the country where the customer resides.

Where required by applicable law, appropriate safeguards or recognised transfer mechanisms will be used in connection with international transfers of personal information.

15. DATA SECURITY

Fashionistaway takes reasonable administrative, organisational, and technical measures designed to protect personal information against unauthorised access, misuse, loss, alteration, or disclosure.

However, no electronic transmission, storage system, website, or security measure can guarantee absolute security.

Customers should protect their account credentials and avoid sending highly sensitive information through unsecured communication channels.

16. RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and as required for legitimate business or legal purposes.

The appropriate retention period may depend on factors including:

• The nature of the information;
• The customer's relationship with Fashionistaway;
• Order and transaction record requirements;
• Authentication and restoration records;
• Fraud-prevention requirements;
• Accounting and tax requirements;
• Dispute resolution; and
• Applicable legal obligations.

Information that is no longer reasonably required may be deleted, anonymised, or otherwise handled in accordance with applicable requirements.

17. CHILDREN'S PRIVACY

Fashionistaway's Services are intended for adults and are not directed toward children.

We do not knowingly collect personal information from children below the applicable age of consent or majority where such collection would be prohibited.

If a parent or legal guardian believes that a child has provided personal information to us improperly, they may contact us using the details below.

18. YOUR PRIVACY RIGHTS

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information held about you;
• Request correction of inaccurate information;
• Request deletion of personal information in certain circumstances;
• Request a copy of certain personal information;
• Object to or restrict certain processing;
• Withdraw consent where processing relies upon consent;
• Opt out of certain marketing communications;
• Opt out of certain targeted advertising or sharing practices where applicable; and
• Lodge a complaint with an appropriate data-protection authority.

These rights are subject to applicable law and are not absolute.

We may need to verify your identity before processing certain requests.

You may exercise applicable rights by contacting Fashionistaway using the contact information at the end of this Privacy Policy or through privacy controls made available on Fashionistaway.com.

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

19. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM

Where applicable to customers in the European Economic Area (“EEA”) or United Kingdom (“UK”), personal information may be processed on one or more lawful bases recognised under applicable data-protection legislation, including performance of a contract, compliance with a legal obligation, legitimate interests, consent, or other lawful grounds where applicable.

Subject to applicable law, customers in these jurisdictions may have additional rights regarding access, correction, deletion, restriction, objection, portability, and withdrawal of consent.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable law.

20. PRIVACY CHOICES AND TARGETED ADVERTISING

Depending on your jurisdiction and the technology used by our Website, you may have rights relating to targeted advertising, certain forms of data sharing, or similar activities.

Where required, Fashionistaway or Shopify may provide privacy controls through the Website that allow eligible users to exercise applicable choices.

Certain browsers may also support recognised privacy preference signals. Where required by applicable law and technically supported by the services we use, applicable recognised signals will be handled accordingly.

21. COMPLAINTS

If you have concerns regarding Fashionistaway's handling of your personal information, please contact us using the details below.

We will review privacy-related complaints and respond as appropriate under applicable law.

Depending on your jurisdiction, you may also have the right to contact or lodge a complaint with the relevant privacy or data-protection authority.

22. CHANGES TO THIS PRIVACY POLICY

Fashionistaway may update this Privacy Policy periodically to reflect changes in our business, Services, technology, legal requirements, or privacy practices.

When this Privacy Policy is updated, the revised version will be published on Fashionistaway.com and the “Last Updated” date will be updated accordingly.

23. CONTACT INFORMATION

For questions regarding this Privacy Policy, requests concerning personal information, or other privacy-related matters, please contact:

Fashionistaway
Unit B5, 26/F
NCB Innovation Centre
888 Lai Chi Kok Road
Cheung Sha Wan
Kowloon, Hong Kong SAR

Email: info@fashionistaway.com
WhatsApp: +852 5502 9736
Website: Fashionistaway.com

Business Hours:
Monday–Friday | 9:00 AM–6:00 PM (Hong Kong Time)
Saturday, Sunday & Hong Kong Public Holidays: Closed